Privacy Policy | Into H2O Pools & Spas

Effective date: November 6, 2026

Into H2O Pools & Spas, LLC ("we," "us") operates www.intoh2opools.com. This policy explains what information we collect through the website, how we use it, and the choices you have.

Information you give us. When you request an estimate or contact us through a website form, we collect your name, email address, phone number, property or project location and the project details you choose to share. Wix, our website platform, stores each submission and emails it to us.

Information collected automatically. Like most websites, ours collects technical information such as your IP address, browser and device type, the pages you view, how you arrived and how you use the site. Some of this is collected with cookies and similar technologies, as described below.

How we use information. To respond to estimate requests and inquiries, provide our services, communicate with you about your project, operate and improve the website, and measure how well our advertising works.

Analytics and advertising tools. We use:

• Google Analytics, which records the pages you visit, how you move through the site, your device and browser type and your approximate location, so we can understand how the site is used.

• Google Ads conversion tracking, which tells us when someone who clicked one of our Google ads requests an estimate or calls us. It includes call tracking, which may show a Google forwarding number in place of our main number so we can see whether a call came from an ad.

• Meta Pixel and Meta Conversions API. The Pixel is code in your browser that tells Meta (Facebook and Instagram) when you view our pages or submit an estimate request. The Conversions API sends the same kinds of events to Meta from our website platform's servers, so it can work even when a browser blocks cookies. Contact details sent this way are hashed (converted into a code) first. Meta uses this information to measure and improve our ads.

These providers may combine this information with information they already hold about you, under their own privacy policies.

Cookies and your choices. Our website uses cookies and similar technologies, including those placed by Google and Meta for the tools described above. You can also block or delete cookies in your browser settings; the website and its estimate forms will still work. Blocking cookies limits browser-based tracking but may not stop information sent from our website platform's servers through the Meta Conversions API. You can also manage ad settings with Google and Meta, and opt out of Google Analytics with Google's browser add-on.

How we share information. We share information only with service providers that help us run the website and our business (such as Wix, Google, Meta and our email provider), when required by law, or to protect our rights. We do not sell your personal information for money. However, information about your visit, such as device identifiers and the pages you view, is shared with Google and Meta for advertising, and some state privacy laws may treat this as "sharing" or a "sale." To opt out, email info@intoh2opools.com, and we will limit what our website shares with these advertising partners. You can also use your browser's cookie settings and the Google and Meta ad settings described above, or contact us using the details below.

Retention and security. We keep estimate requests and project correspondence as long as needed for the purposes above and our business records, and use reasonable safeguards to protect them. No website can guarantee complete security.

Children. This website is not directed to children under 13, and we do not knowingly collect their information.

Your rights. You may ask us to access, correct or delete the personal information you gave us. Contact us using the details below. Depending on where you live, you may have additional rights under local law.

Changes. We may update this policy and will post the new version here with a new effective date.

Contact. Into H2O Pools & Spas, LLC, 861 SE 47th Ter #1, Cape Coral, FL 33904 · info@intoh2opools.com · (239) 413-7890